Dr. Alaa Alsarhan is a higher education leader and analytics expert specializing in assessment, learning outcomes, and data-informed decision-making. He is CEO & Co-Founder of Horizons Analytics, a consultancy advancing AI-powered assessment and strategic planning in education and business. Dr. Alsarhan has authored multiple publications, delivered national keynotes, and led innovative research on high-impact practices, student success, and AI in higher education. He is a founding member of the GenAI in Higher Education Assessment Community of Practice and a fellow with the NWCCU Mission Fulfillment and Sustainability program.