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Business Automation Unlocked: Your Weekly AI Edge — Customer Support That Feels Human

4 min read

Customer service shouldn’t sound like a robot apologizing for being a robot. This week, we’re exploring how AI can elevate your customer support—making it faster, friendlier, and unmistakably human. Whether you’re in Support, Operations, or leading the charge as a CEO, this one’s for you.

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Dr. Alaa Alsarhan

Dr. Alaa Alsarhan is a higher education leader and analytics expert specializing in assessment, learning outcomes, and data-informed decision-making. He is CEO & Co-Founder of Horizons Analytics, a consultancy advancing AI-powered assessment and strategic planning in education and business. Dr. Alsarhan has authored multiple publications, delivered national keynotes, and led innovative research on high-impact practices, student success, and AI in higher education. He is a founding member of the GenAI in Higher Education Assessment Community of Practice and a fellow with the NWCCU Mission Fulfillment and Sustainability program.

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